Wander Walla Walla Valley Wine – Winery Information

Exciting news! The Wander Walla Walla Valley Wine campaign is back and expanding to all seasons. This campaign invites visitors to experience a “day in the life” of our winemakers, immersing them in local culture and showcasing the authenticity of our community. 

PROGRAM GOALS

• Encourage Visitation – Increase the number of tourists visiting the Walla Walla Valley.
• Showcase Authenticity – Highlight the personalities of wineries and the people behind the brands. Emphasize the camaraderie that makes the Valley so special.

PROMOTION

• The Wine Alliance will promote the event series through coordinated PR, marketing, and social media efforts targeting key markets, including Tri-Cities, Boise, Portland, Seattle, Spokane, and more.
• Participating wineries and businesses will receive marketing assets to help promote the program.

WHAT TO EXPECT

• Online Access – Itineraries will be hosted online and available for download.
• Customizable Experience – Visitors can follow the itineraries as-is or personalize them for a unique experience.
• Additional Content – Itineraries will also be featured in blogs and other online content to engage users.
• First-Time Participants – The program is limited to six or fewer itineraries per season, with priority given to newcomers.
• Year-Round Availability – Itineraries will now be available online year-round, allowing visitors to explore the Walla Walla Valley across all four seasons.

ITINERARY INFORMATION

Itineraries make the most impact when they have a theme that guides the experience. We recommend a Wine Alliance Story Anchor, view those HERE, as your guide or any of the following:

• Varietal or Style Focus – Bordeaux/Rhone, single vineyard, low intervention, The Rocks District of Milton-Freewater
• Arts & Culture – Visual arts, music, architecture, history
• Outdoor Activity – Birding, biking, skiing/snowshoeing, golfing, scenic views
• Culinary – Agritourism, food trucks, international flavors
• Custom Themes – Have a creative idea? We’d love to hear it!

Click HERE to view an itinerary from last year.

If you would like participate, please register by Tuesday, September 3.

register