Walla Walla Valley to Host Second Annual Exclustive Auction for Wine Trade

WALLA WALLA, WA — The Walla Walla Valley Wine Alliance is delighted to announce dates for the wine trade auction, to take place April 9-10, 2017 in Walla Walla, Washington. Reveal Walla Walla Valley Wine will feature around 35 one-of-a-kind wine lots from prestigious Walla Walla Valley wineries. Select members of the wine trade will be invited to taste barrel samples of the lots, and bid on them during a live auction.

“This event is designed to provide members of the wine trade a unique opportunity to sample and purchase some very special wine lots that are not available through any other means,” said Duane Wollmuth, Executive Director of the Walla Walla Valley Wine Alliance. “These small case lots represent some of the most sought after and prestigious wines that the Walla Walla Valley wine region is known for.”

All proceeds from Reveal Walla Walla Valley Wine will benefit the Walla Walla Valley Wine Alliance, a 501c6 non-profit organization. The funds will be put right back into marketing the Walla Walla Valley AVA as one of the greatest winegrowing regions in the world.

“We see this auction as a win-win-win opportunity,” Wollmuth said. “It’s a win for the trade, who will gain access to taste and purchase one-of-a-kind wines, a win for our winemakers to meet trade from all over the country, and a win for consumers who may eventually purchase the special wines from the winning trade buyers.

Reveal Walla Walla Valley Wine will kick-off on Sunday, April 9 with a reserve tasting and reception, where attendees will taste library wines and mingle with Walla Walla Valley winemakers. On Monday, April 10, attendees will be invited to taste barrel samples of every single wine lot, and then sit down for a casual lunch. The live auction of wine lots will be held inside the beautiful Gesa Power House Theatre, followed by a celebration dinner.

The events will take place over a short day and a half so as to not take too much time out of the attendees’ busy schedules. The schedule of events provides a great amount of exposure to Walla Walla Valley wines, winemakers, and a handful of eye-catching venues in a short amount of time.

Reveal Walla Walla Valley Wine is an invitation-only event. Watch the 2016 event video and find information regarding travel, lodging and registration at www.revealwallawalla.com.

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The Walla Walla Valley Wine Alliance is a non-profit wine industry membership organization whose primary mission is the marketing of the Walla Walla Valley’s American Viticultural Area (AVA). The Wine Alliance functions as the leading informational resource for consumers, media and trade interested in learning more about the Valley’s wine industry.