2024 Itinerary Series
Register by Tuesday, September 3
Exciting news! The Wander Walla Walla Valley Wine campaign is back and expanding to all seasons. This campaign invites visitors to experience a “day in the life” of our winemakers, immersing them in local culture and showcasing the authenticity of our community.
PROGRAM GOALS
- Encourage Visitation – Increase the number of tourists visiting the Walla Walla Valley.
- Showcase Authenticity – Highlight the personalities of wineries and the people behind the brands. Emphasize the camaraderie that makes the Valley so special.
PROMOTION
- The Wine Alliance will promote the event series through coordinated PR, marketing, and social media efforts targeting key markets, including Tri-Cities, Boise, Portland, Seattle, Spokane, and more.
- Participating wineries and businesses will receive marketing assets to help promote the program.
WHAT TO EXPECT
- Online Access – Itineraries will be hosted online and available for download.
- Customizable Experience – Visitors can follow the itineraries as-is or personalize them for a unique experience.
- Additional Content – Itineraries will also be featured in blogs and other online content to engage users.
- First-Time Participants – The program is limited to six or fewer itineraries per season, with priority given to newcomers.
- Year-Round Availability – Itineraries will now be available online year-round, allowing visitors to explore the Walla Walla Valley across all four seasons.
ITINERARY INFORMATION
Itineraries make the most impact when they have a theme that guides the experience. We recommend a Wine Alliance Story Anchor, view those HERE, as your guide or any of the following:
- Varietal or Style Focus – Bordeaux/Rhone, single vineyard, low intervention, The Rocks District of Milton-Freewater
- Arts & Culture – Visual arts, music, architecture, history
- Outdoor Activity – Birding, biking, skiing/snowshoeing, golfing, scenic views
- Culinary – Agritourism, food trucks, international flavors
- Custom Themes – Have a creative idea? We’d love to hear it!
Click HERE to view an itinerary from last year.
If you would like participate, please register by Tuesday, September 3.