About the WWVWA
MISSION
The Walla Walla Valley Wine Alliance builds brand equity as the leading resource for consumers, media, and trade for knowledge of, and access to the vineyards and wineries of the Walla Walla Valley.
GOALS
Marketing/Public Relations: Provide a cohesive and unified message to the media, trade, public, and other industry organizations on behalf of the Walla Walla Valley wine industry. Bring visitors to our region through specialized, high-quality marketing efforts.
Coordination: Provide thorough and professional guidance, where possible, to local, regional, and national wine related events where members have the opportunity to associate with media, trade, and consumers.
Communication: Provide a vehicle for the exchange of information among industry members as well as disseminate important information from the WWVWA Board and staff to the members.
Cooperation: Encourage teamwork among members and throughout the industry. We want our members to be distinguished contributors to the wine industry at large and to support its organizations.
Unity: Be an innovative, creative organization with a positive culture of camaraderie and support amongst its membership. Offer opportunities for members to share information and have fun.
Quality: Foster and expand the reputation of quality in the Walla Walla Valley wine industry.
Commonality: We recognize that individuality, diversity, and independence are valuable assets to the uniqueness of our region. We also acknowledge that it is each winery’s prerogative to determine its own style and production level. Our goal is to find a common thread throughout the membership and to present a unified message of the Walla Walla Valley.